Mercury Awards

Mercury Awards 2015: And the winners are...

Congratulations to our Chapter's member-agencies Co-Communications (Mt.Kisco NY/Farmington CT) and Robin Leedy & Associates (Mt. Kisco NY) for their wins at the 2015 Mercury Awards event on June 17 in Hartford.

Co-Communications won Best in Show for its Integrated Communications work for Grace Smith House and Robin Leedy & Associates won a Gold in Social Media Marketing for its campaign for Cystex. Well done!

Here is the full list of this year's winners:

 

 

The following awards were presented in the Tactical categories:

 

Best in Show
Mintz + Hoke (Avon, CT): Television Public Service Announcements (PSAs) for the University of Connecticut

 

Media Relations For-Profit
Gold: Cronin and Company (Glastonbury, CT): Blog Post on McDonald’s Coffee
Silver: Mason, Inc. (Bethany, CT): The United Illuminating Company: Energize West Haven

Media Relations Not-for-Profit
Gold: CJ Public Relations (Southington, CT): Hartford Marathon Foundation: NU Hartford Marathon
Silver: Mascola Group (New Haven, CT): Cream Puff Delivery Media Tour

Newsletters – Print
Gold: Connecticut Education Association (Hartford, CT): CEA Advisor

 

Newsletters – Online
Silver: Connecticut Education Association (Hartford, CT): CEA Advisor – Summer Edition

 

Annual Reports
Gold: MAD Communications (East Hampton, CT): TEEG 2014 Annual Report

 

Brochures
Gold: Connecticut Economic Resource Center (Rocky Hill, CT): CT Economic Review
Silver: Mintz + Hoke (Avon, CT): Wiremold Meeting Room Solutions

 

Special Purpose Publication
Gold (Tie): Cheney & Company (New Haven, CT): Hopkins School Magazine
Gold (Tie): Cheney & Company (New Haven, CT): Girls Prep School Recruitment Viewbook
Silver: Cheney & Company (New Haven, CT): Greenhill Summer on the Hill Catalog

 

Direct Mail/Direct Response
Gold: Cheney & Company (New Haven, CT): Yale-New Haven Children’s Hospital Wish Book

 

Video Programs
Gold: Connecticut Economic Resource Center (Rocky Hill, CT): CT Insurance Department Videos
Silver: Adams & Knight (Avon, CT): HGLHC – One Big Event

 

Television PSAs
Gold:Mintz + Hoke (Avon, CT): UConn PSAs

 

Bylined Articles
Gold:Mintz + Hoke (Avon, CT): ARCADIS Dynamic Tidal Power article
Silver:CJ Public Relations (Southington, CT): The United Illuminating Company – Energize Connecticut

 

Research/Evaluations
Gold: Co-Communications (Farmington, CT): Solidifying the Marrakech Brand

Creative Tactics
Gold: Co-Communications (Farmington, CT): Partnering with ACGT to Attack the Cancer, Not the Patient
Silver: Mason, Inc. (Bethany, CT): Connex Credit Union: ConneXfactor

 

Websites – Marketing/External
Gold: Karen P. Kolb, APR for Burzenski & Co. (East Haven, CT): Veterinary Financial Advisors Website Silver: Mintz + Hoke (Avon, CT): Wiremold Meeting Room Solutions

 

Digital Communication
Gold: Adams & Knight, Inc. (Avon, CT): HealtheMinder App

 

The following awards were presented in the Strategic Campaign categories:

 

Best in Show
Co-Communications (Farmington, CT/Westchester, NY): Integrated Communications: Partnering with Grace Smith House to Teach Teens About Digital Abuse

 

Special Events & Observances One to Seven Days
Gold: Cronin and Company (Glastonbury, CT): McDonald’s Open Door Tours with John Cisna
Silver: Mason, Inc. (Bethany, CT): Dave and Buster’s Manchester Opening

Special Events & Observances More than Seven Days
Silver: Community Renewal Team (Hartford, CT): National Artists/Local Color

 

Marketing Products and Services
Gold: Cronin & Company (Glastonbury, CT): McDonald’s Eventizing
Silver: Mason, Inc. (Bethany, CT): The United Illuminating Company: Residential Energy

 

Reputation/Brand Management For Profit
Silver: Cronin & Company (Glastonbury, CT): McDonald’s Open Door Tours

 

Integrated Communications For-Profit
Silver: Mascola Group (New Haven, CT): Big E Media Tour

 

Integrated Communication Not-for-Profit
Gold: Co-Communications (Farmington, CT/Westchester, NY): Partnering with Grace Smith House to Teach Teens About Digital Abuse

 

Social Media Marketing For Profit
Gold: Robin Leedy & Associates (Mt. Kisco, NY): Using Social Media to Establish the Cystex Burning Love
Silver: Mintz + Hoke (Avon, CT): ARCADIS Social Media Program

 

Community Relations Not for Profit
Gold: Adams & Knight (Avon, CT): Hartford Healthcare – Thumbs Up Phones Down
Silver: Mason, Inc. (Bethany, CT): Hospital for Special Care: Spectrum of Kindness

 

Multicultural PR For Profit
Gold: Cronin & Company: McDonald’s Solo Tu Voz Singing Auditions

 

Content Marketing For-Profit
Silver: Mintz + Hoke (Avon, CT): Legrand Infloor Retrofit Campaign

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The 2015 entry process moved from hard-copy binders to all digital.  Entries were accepted by email only to (prsacvc@yahoo.com). The final deadling was April 8, 2015.

Instructions and entry forms are on the Connecticut Valley Chapter's
Mercury Awards page.

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About the PRSA Mercury Awards

The PRSA Mercury Awards was created in 1996 by the Connecticut Valley Chapter and is open to members of all three Connecticut-based PRSA Chapters. The program recognizes outstanding work in the public relations, communications and marketing professions and is designed to honor creative and strategic excellence and to encourage outstanding performance in our field. The program also recognizes one individual as Practitioner of the Year, honoring a PRSA member who has significantly served the profession through a history of achievement, experience and reputation.

Connecticut Valley (prsa-cvc.org): Central, Northern and Eastern Connecticut, as well as Western Massachusetts.
Southern Connecticut (prsact.org): New Haven region and eastern Connecticut.
Westchester/Fairfield (prsa-wf.org): Westchester and Fairfield counties, Lower Hudson Valley region.

The competition is also open to non-PRSA members, at non-discounted entry fee levels.

The deadline for entries is generally in in April and the awards ceremony is held in June. Details can be found on the Chapter's website at www.prsactvalley.org.

If you have any other questions, please contact:
Sara Vincent
Connecticut Valley Chapter
(860) 512-2909
SVincent@mcc.commnet.edu

 Previous Winners

To see lists and photos of previous winners, please check out the historical Mercury Awards pages:
Mercury Awards 2013 full list of winners.
Mercury Awards 2012
Mercury Awards 2011
Mercury Awards 2010
Mercury Awards 2009
Mercury Awards 2008
Mercury Awards 2007
Mercury Awards 2006
Mercury Awards 2005

 

 

 

Mercury Awards